Be One With the Fish

My previous post started my series on catching big clients, or “fish”, which will sustain your business over the long run. Today let’s take this to the next step by exploring how to change your mindset to think like a big fish company. This can help you plan your approach and find success. Before you […]

Are You On The Right Path?

There are a number of factors to consider when prepping your company to approach the largest clients you may ever work with. Today let’s begin with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to […]

How Well Do You Know Your Vendors?

Relationship building is one of the most fundamental ways to develop your business. Do you know your vendors? By building relationships with your vendors and those around, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your […]

Make it Pop!

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Action. Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]