My previous post started my series on catching big clients, or “fish”, which will sustain your business over the long run. Today let’s take this to the next step by exploring how to change your mindset to think like a big fish company. This can help you plan your approach and find success. Before you can begin the process of landing big clients, you must make sure you and your entire team are on board with your approach and vision. There are six keys to realizing big client success. They are: First Impression: Remember you only have one shot to
There are a number of factors to consider when prepping your company to approach the largest clients you may ever work with. Today let’s begin with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the big fish and ensure you are on the right path. Business Paths: There are three major paths a business can take when expanding their business: Snail Speed Shooting Star Catch the Big Fish Snail Speed: Unfortunately, most business owners end up working themselves into
Today we will explore the life cycle of a business and how to get the most out of each cycle to expand the life of your business. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity We’ll look at what each of these cycles mean and how each of them can assist you to expand the life of your business. Infancy This is generally considered the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a new baby and a parent. There is
Relationship building is one of the most fundamental ways to develop your business. Do you know your vendors? By building relationships with your vendors and those around, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the ones who will benefit the most from your success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Always look for great ways to offer your vendors rewards
There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Action. Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services offer in a persuasive way. The emphasis must be on results, not features. Let’s take a minute to reflect on each of the components: Command Attention: This is most often accomplished with a You need an attention-getter that compels your audience to find out more
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